As a designer, simplicity is an essential element which is embodied in the majority of my work. There is so much power in simply demonstrating a concept to the target audience. Here, I have created a still graphic poster and an animated version. Using shapes and colour shades, I have been able to recreate the "perfect" cup of coffee. The steam arising from the coffee mug places emphasis on the title and the information. I believe it is very important that my creations are as engaging as possible and draws in the viewer to tell a story.