Starling Bank
I created an advertisement concept for Starling Bank contrasting the customer experience between a standard 'boring bank' and Starling Bank. The use of colour and additional effects, such as rainfall, emphasise a common dull customer experience within a traditional banking institution. The bright colours and introduction of an upbeat melody provides a clear contrast in using a bank such as Starling which is forward-looking. Motion graphics is an effective tool as it is a very strong way of gaining the potential customer's attention.