Guardian Labs sits within the Advertising division of The Guardian creating high quality co-branded content through various forms of media.
I was tasked with developing a new visual identity system for The Guardian Labs Instagram. The aim of this project was to create a cohesive visual framework and design templates that would amplify the work produced by Guardian Labs.
The addition of subtle but engaging animation, colour and consistency with the holistic Guardian brand has proven successful since the visual identity system was launched.
One of our key segments in content is the coverage of our case studies that we have had the pleasure of working with at the Guardian Labs. An example of this is our case study for Oatly, highlighting the amazing results we were able to generate through our strategy, design and creativity. I had the pleasure of animating an illustration created by Stephen Cheetham for Oatly expressing the environment impact of food and drink.
