THIS BED I MADE
THE BRIEF
Guvna B approached me directly to lead the art direction and visual identity for his comeback album, This Bed I Made — his return to music after a period away. The creative needed to carry the weight of the album's central thesis: no one above accountability, no one beyond redemption.
THE APPROACH
With significant creative freedom, I explored multiple directions for the album cover, typography, and overall visual language before landing on the final system. The typography was sourced and refined to feel right for the record — weighty but considered.
The illustration work centred on an abstract coin design, a dual-faced motif representing the choice between two states. The coin was later engraved and used as a physical prop in the film.
THE EXECUTION
The project spanned the full visual ecosystem of the album: front and back cover, vinyl packaging, merchandise, digital and social assets, film assets, and animation. The engraved coin I illustrated became a key element in the accompanying film production.
THE IMPACT
THE APPROACH
With significant creative freedom, I explored multiple directions for the album cover, typography, and overall visual language before landing on the final system. The typography was sourced and refined to feel right for the record — weighty but considered.
The illustration work centred on an abstract coin design, a dual-faced motif representing the choice between two states. The coin was later engraved and used as a physical prop in the film.
THE EXECUTION
The project spanned the full visual ecosystem of the album: front and back cover, vinyl packaging, merchandise, digital and social assets, film assets, and animation. The engraved coin I illustrated became a key element in the accompanying film production.
THE IMPACT
A strong collaboration with a three-time MOBO Award winner, delivered across every touchpoint of the release.