THE BRIEF

Black History Month needed to be more than a moment. As the lead designer, I initiated the concept internally and was given full creative freedom to build something that felt genuinely rooted, a campaign that reflected the diversity, beauty and unity of the Black community, not just acknowledged it.

THE APPROACH

I developed the full visual identity for the series, starting with the logo. The concept was built around rotation and scale as a design language, a visual metaphor for how different people and perspectives come together to form something unified. Pan-African colours ran throughout, chosen deliberately to echo the empowerment of Africans both on the continent and across the diaspora.

Working as the sole designer, I led the creative direction end-to-end, collaborating with an in-house videographer and photographer, directing all shoots, editing the full video series and creating all motion graphics and animations myself.


THE EXECUTION

The campaign ran across multiple touchpoints:

• Visual identity deployed across in-person food and drink pop-ups and live events
• Motion graphics and animation produced for the video series and all event visuals, including guest-facing materials coordinated directly with speakers
• Video series directed, edited and screened on displays throughout The Guardian's head office, and shared via LinkedIn
• I hosted the panel event, How Black-Owned Brands Stand Firm in Power and Pride, bringing together Jojo Sonubi (Recess / No Signal Radio), Melina Mavoungou (UK Black Business Show) and Sophia Tassew (KHULA)

THE IMPACT

The campaign reached 150+ people through live activations and extended further via LinkedIn. Internally it became a reference point, directly shaping the new creative direction of The Guardian's D&I team and influencing how they approach visual identity and video content going forward. It is still being referenced today.