Track + Play is an annual community sports day co-founded through a collaboration between Bully the Roads, a running collective I founded, and Rise and Rally, a social badminton group. Born from a shared desire to reignite the spirit of competitive sports in a welcoming, community-driven environment, the event is open to all adults who miss the energy and magic of school sports day.

The visual identity centres on a logo developed across multiple iterations, arriving at Track + Play — expressed in longform and shortform versions for use across platforms. The + is intentionally layered in meaning: it positions [Track] as an interchangeable variable, allowing the brand to flex into new territories — Football + Play, Cook + Play, and so on — reflecting a longer-term strategic vision for expansion while maintaining a cohesive identity.

The logo animation was designed to convey energy, momentum, and the competitive nature of the brand. Print designs for banners, staff lanyards, and play cards extended the identity into the physical event space — each piece acting as a visual narrative that balanced the comedic charm of adults doing a sports day with the genuine competitive spirit at the heart of Track + Play.

To announce the launch, we produced a visual teaser that I animated, collaborating with Jude Amponsah on sound design to capture the mood and feeling of the brand (I also did the voiceover). Alongside this, we developed promotional content across social media to build awareness and establish a visual narrative — essential for a brand rooted in community building. Ahead of the event, a team photoshoot generated excitement and a little friendly rivalry before the big day.

Credits: Temi Ajlore, Jude Amponsah, Kente Club, Kelvin Atiasé, Emma Hardy